The T-Series channel primarily features content in the Hindi language, and occasionally several other languages including Bhojpuri, Punjabi and English.
It became the most-viewed YouTube channel in January 2017. The company's main T-Series channel on YouTube primarily shows music videos as well as film trailers. The company's YouTube team consists of 13 people at the T-Series headquarters. On YouTube, T-Series has a multi-channel network, with 30 channels (including Lahari Music) that have over 360.9 million subscribers as of June 14, 2021. Since then, T-Series has been led by his son Bhushan Kumar and younger brother Krishan Kumar. However, Gulshan Kumar was murdered by the Mumbai mafia syndicate D-Company on August 12, 1997. They eventually became a leading music label with the release of Aashiqui (1990), composed by Nadeem–Shravan, which sold 20 million copies and became the best-selling Indian soundtrack album of all time. Their breakthrough came with the soundtrack for the 1988 Bollywood blockbuster Qayamat Se Qayamat Tak, composed by Anand-Milind, written by Majrooh Sultanpuri, and starring Aamir Khan and Juhi Chawla, which became one of the best-selling Indian music albums of the 1980s, with over 8 million sales. Kumar, initially a fruit juice seller in Delhi, founded T-Series to sell pirated Bollywood songs before the company eventually began producing new music. While best known as a music label, T-Series has also had some moderate success as a film production company. T-Series also owns and operates the most-viewed and the most-subscribed YouTube channel, with 200 million subscribers and 172 billion total views as of November 30, 2021. As of 2014, T-Series is India's largest music record label, with up to a 35% share of the Indian music market, followed by Sony Music India and Zee Music.
It is primarily known for Bollywood music soundtracks and Indi-pop music. Super Cassettes Industries Private Limited, doing business as T-Series, is an Indian music record label and film production company founded by Gulshan Kumar on July 11, 1983.
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